Advertising specifications
Our specification page outlines all the key information you’ll need in order to send us your advert in the correct format.
If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise.
Website specifications
Our variety of website advertising options allow to put ad of your choice on our top 5 most visited web pages.; homepage, visit, exhibit, conference & about. Available formats: JPG, PNG, GIF.
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Full Width = 2000x220
- Featured exhibitor = 300x250
- Featured Innovations = 300x250
- Featured partner = 300x250
- Article large = 300x800
- Article medium = 476x249
- Pop-up small =300x250
- Pop-up medium = 476x249
- Pop-up large = 300x600
Email specifications
Available formats: JPG,PNG,GIF
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider you ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Specs and best practise:
- Maximum 600 pixels width (any height).
- 72dpi for image resolution.
- Background images, animated GIFs, videos and image
mapping aren’t supported on all email systems. If used,
ensure you send image files and alternative text. - Only web safe fonts should be used for text e.g. Arial,
Verdana, Helvetica, Tahoma, Trebuchet MS, Times New
Roman. - Minimum legible font size is 12 pixels.
Review your email on multiple devices to ensure
responsiveness. - We encourage responsive coding.
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Top banner = 600x100
- Lower banner = 600x100
- Sponsored content block = 300x250
- Sponsored content block & post on website = 300x250
- Newsletter takeover (exclusive rights to advertising)= 600x100, 300x250
Social specifications
Best practise:
- Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
- For Twitter the maximum post length, including hashtags and URls’s, is 280 characters
- Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
- Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB.
- You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.
Asset requirements:
- Max Image Size:150KB
- Max video size:4gb
- Non-animated image formats: JPEG, PNG,.GIF
Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Facebook post = 1200x628
- Facebook story = 1080x1920
- Instagram post = 1080x1080
- Instagram story = 1080x1920
- LinkedIn post =744x400
- LinkedIn story 1080x1920
- Twitter image = 800x418
PPC campaign specifications
As an advertiser, you will need to create the banner ads we upload to search and social networks as part of the audience extension. Here is all the information you need to create static banners, video banners or a combination of both.
Best practise:
- Include your brand logo (if using animation, this needs to be on every frame)
- Use a clear CTA (call to action)
- Include USPs such as prices, promotions and exclusives.
- Create variations of your banners e.g. busy conference image and a product image.
Asset Requirement:
- Max Size 150KB
- Non-animated image format: JPEG, PGN,.GIF
- Animated Image format: GIF, SWF (flash),.ZIP (HTML5)
- HTML5 Formats: Zip containing HTML and optionally CS, JS, GIF, PNG, JPEG, SVG responsive or standard
- Animation length and speed:
- Animation length must be 30n seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5fps
Flash ads must be 24FPs or slower
Size guide
Most common banner sizes: 300×250, 728×90, 970×250, 160×600, 336×280, 468×60, 300×600, 320×50, 320×100, 1200×628, 1080×1920 & 1080×1080.
Next steps
If you are launching an audience extension campaign our team will require further information to get the campaign live. When you have confirmed your order, we will send you a short form to complete to ensure its success. The team will review the files you send across and let you know if its suitable for publishing. If you have any questions about the creative specification or file type, please contact your marketing contact.
Dimensions (px):
- Leaderboard
- Banner = 468x60
- Top banner = 930x180
- Leaderboard = 728x90
- Billboard = 970x250
- Large leaderboard = 970x90
- Skyscraper
- Skyscraper = 120x600
- Wide skyscraper = 160x600
- Half-page = 300x600
- Portrait = 300x1050
- Square and rectangle
- Small square = 200x200
- Vertical rectangle = 240x400
- Square = 250x250
- Triple widescreen = 250x360
- Inline rectangle = 300x250
- Large rectangle = 336x280
- Netboard = 580x400
- Mobile
- Mobile banner = 300x50
- Mobile banner = 320x50
- Large mobile banner = 320x100
Video best practise
Video best practise:
- Grab attention within the first 2 seconds
- Communicate visually so users can understand your message even without audio
- Don’t overlay text, logos or button
- 30 seconds or less. Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
- Animations can be looped, but the animations must
stop after 30 seconds
Animated GIF ads must be slower than 5 fps - Flash ads must be 24 fps or slower
Asset requirements:
- YouTube must be public
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
- You can supply one or a number of video files.
Dimensions (px):
- 1920x1080(16:9)- mandatory
- 1080x1350 (4:5 ratio) - recommended
- 1080x1080 (4:4 ratio) - recommended
- 1080x1920 (9:16 ratio) - recommended
- 1440x1080 (4:3 ratio)
- File types: .AVI, .M4V, .MOV, .MP4, .MPEG, .MPG, .OGV, .WEBM, .WMV
- Maximum file size: 1 GB
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files.
- Pop-up large = 300x600
- File name can’t be longer than 50 characters and only ASCII characters are allowed
- VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications. You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges
Website Advertising
Our variety of website advertsing options allow to put ad of your choice on our top 5 most visited web pages.
With over 62,500 website users per year and 366,000 pages viewed per year, CCR offers unrivalled coverage of the latest news, industry developments and product innovations, bringing the industry together in one accessible online hub. Promote your business with a website advertising campaign by publishing your adverts to our healthcare professionals.
What’s on at CCR 2023
Digital opportunities
Contact us and Enquires
Email Advertising
Our fortnightly newsletter presents an ideal opportunity to advertise your business alongside a roundup of the latest news and thought-provoking content. The mobile-friendly newsletters are received by over 50,000 relevant industry professionals and provide an excellent opportunity to place your brand forefront of mind.
Email Advertising
Our variety of website advertising options allow to put ad of your choice on our top 5 most visited web pages.
Our fortnightly newsletter presents an ideal opportunity to advertise your business alongside a roundup of the latest news and thought-provoking content. The mobile-friendly newsletters are received by over 50,000 relevant industry professionals and provide an excellent opportunity to place your brand forefront of mind.
Pop-Up Advertising
Our variety of Pop-Up options allow to put a pop-up of your choice on our top 5 most visited web pages.
Pop-ups offer a high-impact advertising tactic to make sure your brand is noticed! Available across the full website, ensure you get noticed immediately and drive leads directly to your website!
Pop-Up Advertising
Our variety of Pop-Up options allow to put a pop-up of your choice on our top 5 most visited web pages.
Pop-ups offer a high-impact advertising tactic to make sure your brand is noticed! Available across the full website, ensure you get noticed immediately and drive leads directly to your website!
News Advertising
CCR offers a wide range of up-to-date industry news, publishing content from our partners and industry. Ensure your brand is at the forefront of mind by having your ads appear amongst our industry news content and press releases
News Advertising
Our variety of website advertising options allow to put ad of your choice on our top 5 most visited web pages.
CCR offers a wide range of up-to-date industry news, publishing content from our partners and industry. Ensure your brand is at the forefront of mind by having your ads appear amongst our industry news content and press releases
Social Advertising
The CCR and Aesthetics content team is highly active on social channels, attracting a highly engaged and fully interested audience of healthcare professionals. As such, our posts are seen by thousands of followers every day, providing you with the opportunity to promote your products and services to a targeted audience of professionals as they engage with their social feeds. Select a
format and frequency below to target our social community with your own advertising via posts and stories.
Social Advertising
The CCR and Aesthetics content team is highly active on social channels, attracting a highly engaged and fully interested audience of healthcare professionals. As such, our posts are seen by thousands of followers every day, providing you with the opportunity to promote your products and services to a targeted audience of professionals as they engage with their social feeds. Select a
format and frequency below to target our social community with your own advertising via posts and stories.