In Practice Theatre

Many clinicians excel in the clinical aspects of their job, however, are often challenged by the unknowns of the business world. The In Practice agenda will feature the latest business insights, tips and advice from experts across the field of aesthetic medicine. From social media, marketing, and diversifying your patient base, to launching new devices, and the latest on TAX and VAT, there will be something for everyone to learn and discover. Attend a roundtable to see how you can become a company key opinion leader, learn exclusive Instagram tips from medical influencers, or watch the debate on the future of aesthetic complications.

ExCel London, 14 and 15 October

With thanks to our sponsor for this agenda:

Patient Relations hosted by Dr Ifeoma Ejikeme

Thursday 14 October 2021

Building strong patient relationships through effective consultations

Live Demo Stage

0930-0950

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Mel Recchia

Male Patients in Aesthetic Practice

Dermatology & Injectables Symposium

0950-1010

Male aesthetics is one of the fastest growing markets in the non-surgical cosmetic industry. Get an inside view on the best way of encouraging new male customers to your business. Top tips from Dr Tahera Bhojani-Lynch, described as "undeniably the UK's leading expert in male aesthetics"

Dr Tahera Bhojani-Lynch

Managing patient expectations and increasing sales

Practice Management Theatre

1010-1030

Dr Rowland-Warmann will explore how comprehensive examinations, co-diagnosis and clinical photography can increase case acceptance. Learn how to maximize your success and build a more profitable patient base without splurging on marketing or feeling like you’re hard selling. She will share with you simple yet proven techniques to feel more confident when consulting with patients, so you can increase treatment plan uptake and do your best work.

Dr MJ Rowland-Warmann

Diversifying your patient base

The Club Room – Getting started in Aesthetics

1030-1050

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Black Aesthetics Advisory Board - Dr Ifeoma Ejikeme and Dr Aimee Vyas

Wellness & Psychology hosted by Dr Mayoni Gooneratne

13:30 – 14:00pm – Arrival and welcome drinks

Using a Trauma Informed Approach to Improve Patient Satisfaction and Practitioner Performance

The Apex Room – BAAPS conference

1100-1120

Covid-19 has brought about a persistent onslaught of stress and anxiety which has exacerbated underlying health inequalities that are at a pinnacle in our aesthetic patients. Using a trauma informed approach in your everyday practice is now more relevant than ever before. Kimberley Cairns will offer a compelling insight into the psychological precursors of your patients far beyond that of Body Dysmorphic Disorder by incorporating what effects trauma has on the brain and importantly, how how to implement careful considerations of trauma informed care to reduce practitioner burnout, understand re-traumatisation and the risk of secondary trauma, how this implicates your consent process, treatment failure, pre and post treatment anxiety and complaint management. Learn how to keep you and the patient psychologically safe, boost clinical confidence, enhance practice management and elevate authentic consumer connection.

Kimberley Cairns

Taking care of your own mental health & wellbeing

The Apex Room – BAAPS conference

1120-1140

Self-care persuades us to maintain a wholesome relationship with ourselves. Self-care is a general term that describes everything one does for mental, physical, emotional, spiritual, financial well-being. There is now a consensus that mental health matters as much as physical health. Doctors believe they are mentally tough or pretend to be tough. Without a safe and non-judgemental support set-up to talk about the emotional impact of their work, doctors may bring the stress of work into their personal life. This can lead to mental health issues like anxiety, depression, and burnout. Stress at work could even put them at risk of substance misuse and suicide. According to a survey conducted by BMA in May 2020 nearly a third of doctors have reported that mental health conditions linked to their work had been made worse by the covid-19 pandemic. Keeping this in mind BCAM led the way and launched the 20th anniversary Mindfulness and wellbeing initiative to support their members.

Dr Bhavjit Kaur

Risk Management - And When To Say NO!

ISAPS

1140-1200

Professor Brian Franks will teach you how to understand the role of an Expert Witness and the importance of the consultation in the function of patient assessment. You will understand how liability (negligence) and causation are established and be aware of some of the main stumbling blocks for adequate defence of the defendant. From the key points discussed, you will understand how to reduce/prevent the risk of litigation.

Professor Brian Franks

Aesthetic Wellness treatments: The benefits to your business and patients

ISAPS

1200-1220

Join us for this exciting session which sees the introduction of wellness to the aesthetics arena. It means that we are going to hear from experts in their field who will highlight the importance of really spending time with your patient, celebrating the consultation and also ensuring you look after yourself too so you avoid the burnout. All of our patients deserve a full review and we are well placed in private practice to take the time to listen. Ensuring patients are engaging with the right services at the right time is key and by doing this, we start to enrich our patients’ lives and our own. This means that we start to experience the ability to have a truly healthy profitable and well-run business.

Dr Mayoni Gooneratne

Lunch: 1230-1330

13:30 – 14:00pm – Arrival and welcome drinks

Expanding your treatment offering hosted by Danny Large

13:30 – 14:00pm – Arrival and welcome drinks

Investing in capital equipment

The Apex Room – BAAPS conference

1330-1345

Investing in capital equipment for your clinic is a big step and often trying to research equipment, arrange demos, cross-reference clinical studies and organize finance can be challenging. With plenty of traps and pitfalls along the way there’s a real risk you may invest in something that becomes obsolete, doesn’t deliver the results it promised and what’s more, the company behind it has disappeared into thin air leaving you with no support. With more than 10 years’ experience selling medical-grade capital equipment into the aesthetics market, Vanessa Bird – The Aesthetic Consultant – teaches you how to source the right piece of technology at the right price. Learn the secrets of negotiating a better deal, recognize the red flags and reduce the risk of investing in the wrong piece of kit. This is essential viewing in preparation for investing in equipment to increase revenue

Vanessa Bird

Skinergy – Energy-Based Skincare Solutions

Live Demo Stage

1345-1415

Sales with specific reference to selling in conjunction with energy delivery treatments.

Sponsored by Skinergy

Introducing Hair Treatments - the business benefits and what is giving ROI

Practice Management Theatre

1415-1430

Dr Ingrid Wilson and Danny Large will discuss one of the fastest growing sectors in aesthetics hair restoration. It has come a long way with many massive companies offering non surgical and surgical treatments for hair loss. Danny will talk about some of the products that are on the market and how you can easily implement them into your business while Dr Ingrid Wilson who is a trained specialist in this area will discuss the science behind the treatments as well some of the fantastic results that can be achieved. If you are looking for a different new treatment and want to know how you can make a success of it this is a talk not to be missed.

Dr Ingrid Wilson and Danny Large

Taking the Next Step hosted by Julia Kendrick

13:30 – 14:00pm – Arrival and welcome drinks

Maximising Revenue

Live Demo Stage

1430-1450

In a business 80% of its profit comes from 20% of its customers, It is therefore essential to maximise your revenue from your existing patients. Mr Adrian Richards, Medical Director of Cosmetic Courses will discuss the various ways clinics can do this to ensure you a maximising your profit whilst giving the best experience to your patients.

Mr Adrian Richards

Tips for CQC Success

Live Demo Stage

1450-1510

This session will help delegates to understand the benefits of healthcare regulation for aesthetic medicine and how to prepare for the journey. It will examine the requirements of the environment, the team, the governance process and the expectation of the registered manager. Tracey hopes to fuel enthusiasm for improved regulation and clarify some of the misconceptions related to the requirements.

Tracey Jones

TAX & VAT in Aesthetic Practice

Live Demo Stage

1510-1530

Explaining exactly what VAT is, and how it is different to other taxes. More importantly helping the audience understand HMRC’s two-part rule in regards to claiming the medical VAT exemption for treatments & services.

Samantha Senior

Tips for entering Award Ceremonies

Practice Management Theatre

1530-1550

Awards accolades can be the crown jewel of clinic marketing: being able to include ‘award winning’ at the centre of your PR and marketing efforts can positively impact your trust and credibility among consumers and considerers. However, aesthetics is a competitive, niche industry and the contest for those all-important accolades is intense. So how can you maximise your chances? In this session, award-winning PR and communications expert Julia Kendrick will outline her top tips for developing a successful award entry – bringing her unique perspective both as a past Aesthetic Awards judge and as a category entrant!

Julia Kendrick

Making The Right Decisions For Your Business

The Apex Room – BAAPS conference

1550-1610

Any good business will have an excellent strategy. This talk by business consultant Stuart Rose will explore business strategy vs. tactics, what strategy is and why it’s so important, as well as how to factor strategic planning into your business.

Stuart Rose

Becoming an independent prescriber

Practice Management Theatre

1610-1630

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Anna Baker

Becoming an Aesthetic Key Opinion Leader

Practice Management Theatre

1630-1700

Have you ever thought about what it takes to become a company key opinion leader or brand ambassador? In this round table discussion, we speak to four leading aesthetic practitioners who have years of experience representing aesthetic companies like Galderma, Croma-Pharma, AestheticSource, Teoxane, Merz Aesthetics, Prollenium and HA-Derma. This round table discussion will give you exclusive insights into the innerworkings of aesthetic brands and pharmaceutical companies, exploring how you can get noticed and progress your career. You will learn what you should consider before working with a company, the top considerations, and tips for a successful brand partnership.

Anna Baker, Sharon Bennett, Mr Benji Dhillon, Dr Andrew Greenwood & Stuart Rose

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Live Demo Stage

00:00

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Dermatology & Injectables Symposium

00:00

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Practice Management Theatre

00:00

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The Club Room – Getting started in Aesthetics

00:00

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The Apex Room – BAAPS conference

00:00

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ISAPS

00:00

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Drinks reception: 1700-1900

Developing your career in Aesthetics

Friday 15 October 2021

Beginner's guide for entering Aesthetics

Non-Surgical Arena

0900-0920

Have you just completed your Foundation Course, or about to embark on a journey into medical aesthetics? Feeling overwhelmed with what to do next? There is so much information on the next steps to take after your foundation course, and in this talk we will be discussing Dr Manav Bawa's experience when he was at that stage, as well as some of the most important steps to take next, to create a successful medical aesthetics clinic.

Dr Manav Bawa

Tips for opening a new clinic

Live Demo Stage

0920-0940

For the past 14 years Dr Anna Hemming has immersed herself in aesthetic and regenerative medicine. After launching a new practice in Twickenham, London, Dr Hemming will provide her top learnings and advice to others to be able to create a successful clinic.

Dr Anna Hemming

Sole Traders vs Limited Companies

Dermatology & Injectables Symposium

0940-1000

The decision to become a limited company can be daunting if you are relatively new to business. When is a good time to do it? How much will it cost? Should I even do it in the first place? This talk will offer you some practical tips to help you make the right decision.

Dr Qian Xu

Clinic Growth Strategies

Practice Management Theatre

1000-1020

As a former submariner with a background in disaster management, Alan S Adams brings a unique perspective to clinic owners and will share his top strategies for building a million-pound clinic that’s resilient and able to bounce-back from challenges. And, he shares his five-step process to achieving DEPTH™ — using simple yet effective sales and marketing strategies to boost clinic turnover and profit.

Alan Adams

5 Unique Guaranteed Ways to Excel Your Career in Aesthetics in 12 Months

Practice Management Theatre

1020-1050

From the right treatments, to training, and from marketing to professional development, entering the world of aesthetics is a daunting overwhelming task if you are not prepared. This strategy ensures you are equipped with the essential factors that will not only prepare you well, but fast track you and your business to be ten steps ahead of the crowd.

Antonia Mariconda

Marketing and PR hosted by Amanda Cameron

A hands-on guide to Google My Business - ranking locally in your area

The Apex Room – BAAPS conference

1100-1115

Everybody Googles. Where your clinic ranks on Google when someone near you is searching for a treatment or their condition is down to local search engine optimisation (SEO). Ranking nationally is awesome, but Alex explains local SEO should be any clinic's #1 focus. In this quickfire session, you will get hands-on tips for feeding Google's algorithms using Google My Business (GMB). Alex's suggestions for clinics are practical, actionable, and cost nothing to implement. Clinicians and clinic management are invited to join and learn about this lead-generating tool which few in medical aesthetics are harnessing to it's full potential.

Alex Bugg

How to Engage with the Modern Consumer

The Apex Room – BAAPS conference

1115-1130

Whether you’re looking to reach new patients, establish a rapport, or market your services “organically”, there are some innovative routes to consider. As Tatler’s Health & Beauty Editor-at-Large, and founder of doctor-to-consumer platform, The Beauty Triangle, journalist Francesca Ogiermann-White benefits from a birds-eye-view of the aesthetic industry – so she knows what works, and what doesn’t. From social media to webinars and immersive events, her unique position means that she is well-suited to advising clinics on maximising their reach – while offering newer, and more creative ways to engage with modern-day audiences.

Francesca White

Tips for cost effective Marketing and PR

The Apex Room – BAAPS conference

1130-1150

I started my aesthetics business with a heap of debt in an already saturated local market. I was under huge pressure to make this business a success, but had a non-existent marketing budget. That was in 2015. Since then, I have paid off my debts and grown my brand to a 250k turnover business with in excess of 1500 clients and 2 clinics in Kent. I will be sharing my journey with CCR delegates, what has worked for me and how I made my business stand out from competitors without emptying my bank account.

Emma Coleman

Advertising Medical Weight Management Services

The Apex Room – BAAPS conference

1150-1210

Pharmacological weight management services have cropped up all over the UK in the past two years as aesthetic clinics take an increasingly 'holistic' approach to their patients. This is also due to the easier accessibility of such treatments in private (often aesthetic) clinics compared to trying to broach the topic via traditional NHS pathways. However, inappropriate advertising of such services can draw the attention of the ASA and MHRA. This session will help you stay on the right side of the rules.

Dr Kam Lally

Before and after imagery

ISAPS

1210-1230

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Dr Raul Cetto

Building your Instagram

The Apex Room – BAAPS conference

1230-1300

With Instagram being the most popular social network in aesthetics, it’s important you learn how to do it well – from the best! This interactive session will feature practitioners or ‘aesthetic influencers’ who have 50k+ followers. How did they reach success? How do they fit social media in with their day job? What’s their top tips and do’s and don’ts? All will be revealed at the round table discussion.

Dr Deniz Kanliada

Lunch: 1300-1400

Friday 15 October 2021

Patient Safety and Complications hosted by Dr Beatriz Molina

Friday 15 October 2021

Moving towards safer regulation - consideration of contemporary issues relating to Licensing and National Standard setting

The Apex Room – BAAPS conference

1400-1430

This session will challenge us all to consider how we can safely unite to deliver excellence in aesthetic practice and will explore the systems, processes and standards required to exercise our duty of care to deliver harm free care to members of the public. We will consider the JCCP’s Ten Point Plan for Safer Regulation and the manner in which many of the key principles contained therein have been reflected in the recently published APPG Report on Beauty, Aesthetics and Wellbeing. The session will also consider the implications and route map for implementation of the APPG recommendations. If you wish to contribute to the national debate regarding the design of a proportionate approach to regulatory excellence in the UK then do join us at this session.

Professor David Sines

Lunch: 1300-1400

Emotionally dealing with causing a VO

The Apex Room – BAAPS conference

1430-1450

Experiencing a complication following an aesthetic procedure can leave the practitioner responsible feeling awful. Not matter if the complication is small or catastrophic it can result in the practitioner responsible, experiencing “second victim syndrome”. Second victim syndrome is recognized within all Health Care settings but is not often addressed. This is even more so within Aesthetics where a lot of Aesthetic Practitioners are lone workers. These workers can be left feeling vulnerable, unsupported and afraid. Research shows that HCPs will experience certain feelings that occur in a similar pattern in the aftermath of a complication and these feelings will cause the practitioner to eventually to survive, thrive or drop out.

Linda Mather

Lunch: 1300-1400

Introducing Ultrasound into Your Aesthetic Practice

The Apex Room – BAAPS conference

1450-1510

Experiencing a complication following an aesthetic procedure can leave the practitioner responsible feeling awful. Not matter if the complication is small or catastrophic it can result in the practitioner responsible, experiencing “second victim syndrome”. Second victim syndrome is recognized within all Health Care settings but is not often addressed. This is even more so within Aesthetics where a lot of Aesthetic Practitioners are lone workers. These workers can be left feeling vulnerable, unsupported and afraid. Research shows that HCPs will experience certain feelings that occur in a similar pattern in the aftermath of a complication and these feelings will cause the practitioner to eventually to survive, thrive or drop out.

Dr Cormac Convery

Lunch: 1300-1400

Safety in Aesthetics

The Apex Room – BAAPS conference

1515-1545

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Antonia Mariconda

Lunch: 1300-1400

The Future of Aesthetic Complications

Hosted by: Chloé Gronow

1545 onwards

With patient safety such a huge focus in aesthetic medicine, this session will look at the future of aesthetic complications. The round table discussion brings together some of the industry’s top complications experts, who will discuss the current issues when it comes to complications in aesthetic medicine, why adverse events are happening, what needs to change to ensure a better future for the field, and what aesthetic practitioners can do to ensure safe and successful results.

Dr Steven Harris, Dr Martyn King, Mr Niall Kirkpatrick and Dr Beatriz Molina

Lunch: 1300-1400

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Non-Surgical Arena

00:00

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Live Demo Stage

00:00

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Dermatology & Injectables Symposium

00:00

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Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Panel Session: Panel session title to go here in sentence case format and can be quite long like this

Practice Management Theatre

00:00

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. luctus nec ullamcorper mattis, pulvinar dapibus leo. 

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Panel Session: Panel session title to go here in sentence case format and can be quite long like this

The Club Room – Getting started in Aesthetics

00:00

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. luctus nec ullamcorper mattis, pulvinar dapibus leo. 

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Panel Session: Panel session title to go here in sentence case format and can be quite long like this

The Apex Room – BAAPS conference

00:00

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. luctus nec ullamcorper mattis, pulvinar dapibus leo. 

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Panel Session: Panel session title to go here in sentence case format and can be quite long like this

ISAPS

00:00

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. luctus nec ullamcorper mattis, pulvinar dapibus leo. 

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Chair:

Jane Smith, job role very long fits in this location all ok, Company with a long name,

Find out more

Conference

Conference

Focused on getting back to business, the conference will feature expert clinical teaching as well as 2 days of dedicated business guidance
Find out more

Contact us

Contact us

Still have more questions? Get in touch with the team
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Register for CCR 2021

Register for CCR 2021

Register now
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