Europe’s Beauty & Wellness Industry, Benchmarked

Introducing Zenoti’s first-ever Beauty and Wellness Benchmark Report for Europe—revealing how salons, spas, and aesthetic clinics performed in 2025, and what sets the region’s top performers apart.

For years, our European customers have told us the same thing: The North America benchmark data is useful, but it’s not ours.

So we're pleased to share that Zenoti has published its first Beauty and Wellness Benchmark Report for Europe, built on aggregated performance data from salons, spas, and aesthetic clinics across the region for 2025.

The headline? Europe’s beauty and wellness market is growing (faster than North America — 7% vs 6% overall). But here’s the catch: the growth story is not uniform across all sectors – it is being driven by Aesthetic Clinic openings and increased sales to existing customers in the Spa and Salon sectors. New guests are harder to find in both regions and all sectors. That raises an interesting question for operators: how do balance your focus between opening new clinics, acquiring new guests and retaining/upselling existing customers?

The top performers know how.

Discover for yourself by downloading the report.