BIOguided

About us

BIOguided — Biologically Guided Aesthetics®
BIOguided is a genomic-led personalised platform for aesthetic clinics offering regenerative and skin health treatments. It translates each patient's DNA into a precise, practitioner-ready protocol, replacing guesswork with biology and elevating clinical decision-making to a genuinely individualised level.
At its core is a bespoke genomic panel of 45 genetic markers analysed across ten interconnected biological pathways. Each pathway reveals how a patient's skin is genetically programmed to behave: Barrier & Sensitivity (how well the skin protects and retains moisture), Oxidative Stress (capacity to neutralise free-radical damage), Inflammation & Inflammaging (the low-grade inflammatory drivers of premature ageing), Collagen & ECM (the structural building and breakdown of the dermal matrix), Vascular & Redness (tendency toward flushing, sensitivity and vascular reactivity), Pigmentation (predisposition to uneven tone and hyperpigmentation), Glycation & Metabolic Ageing (how sugar-driven cross-linking stiffens and dulls the skin), Repair & Stress Response (the skin's ability to recover from damage and treatment), Injectable Readiness (individual factors affecting response to injectable treatments), and Wellness & Performance (lifestyle-linked genetic influences on overall skin vitality).
Read together, these pathways produce a clear biological roadmap. Rather than applying the same protocols to every patient, practitioners can tailor treatments, homecare and supplementation to how each individual's skin is genetically predisposed to age, respond and repair. The result is treatment that is not only personalised but demonstrably more targeted, with the potential for better, more predictable outcomes and a stronger clinical rationale behind every recommendation.
For clinics, BIOguided is both a clinical and commercial advantage. It elevates the patient experience from the first consultation, positioning the clinic at the forefront of science-led, personalised aesthetics. It supports higher-value treatment planning, deepens patient trust and loyalty through genuinely individualised care, and creates natural opportunities across homecare and supplement recommendations. In an increasingly competitive market, BIOguided gives clinics a credible, differentiated offering grounded in the patient's own biology, transforming how treatments are selected, sequenced and delivered.

Products & services

BIOguided Aesthetics

BIOguided — Biologically Guided Aesthetics® BIOguided is a new genomic-led personalised platform for aesthetic clinics offering regenerative and skin health treatments. It elevates and individualises care by grounding every treatment decision in the patient’s own biology, moving the clinic beyond one-size-fits-all protocols toward genuinely personalised aesthetics. By translating each patient’s genetic profile into a clear, practitioner-ready roadmap, BIOguided helps clinics tailor treatments, homecare and supplementation to how an individual’s skin is predisposed to age, respond and repair. The result is more targeted, more predictable care, with a stronger clinical rationale behind every recommendation and the potential for better patient outcomes. For clinics, BIOguided is both a clinical and commercial advantage. It elevates the patient experience from the very first consultation, positions the clinic at the forefront of science-led aesthetics, and supports higher-value, individualised treatment planning that deepens patient trust and loyalty. In an increasingly competitive market, it offers a credible, differentiated proposition built on the patient’s own biology. BIOguided is launching at CCR 2026. As this launch is under embargo until 1 October, further details have been shared directly with the editorial team.