In this talk, aesthetic practitioner and dentist Dr Harry Singh will explore all the touch points a patient will take from interest to research, to initial enquiry, to visit, to treatment, to follow-up and how the decision process is made. If you take one thing from this session, it’s that if you can put yourself in the place of your patients, and if you can understand the workings of their minds, how they think, what their needs are and what their wants are, your business will succeed.
