CCR Trends Report: The Rise of Medical Aesthetics
An exclusive look
at what’s hot in the
world of non-surgical
New figures reveal that the UK’s non-surgical aesthetic specialty is valued in excess of £3 billion in the next 12 months. Yes, you read that right – 3 BILLION!
Despite the country’s economic crisis, people are still willing to spend their money on treatments that not only make them LOOK better but, critically, FEEL better. So what exciting new trends can you expect to see in 2023? As the UK’s number 1 event for aesthetic practitioners, CCR is THE place to discover all the game-changing new treatments set to take the market by storm. And that’s not all; data obtained exclusively for CCR by RARE: Group gives in-depth insight into how we expect medical aesthetics to develop over the next year and what trends will emerge. Here we share a must-read summary…
Understanding demand through the ages
Statistics reveal that the demand for aesthetic treatment is highest among 25-40-year-olds. Research found that 32% of 25-32-year-olds and 29% of 33-40-year-olds have had treatment or are considering doing so in the next 12 months. With collagen decline beginning around the age of 25, it is no wonder that this age group is beginning to explore aesthetic procedures. London-based aesthetic practitioner Dr Souphi Samizadeh, founder and director of Revivify London, says, “After the age of 25, people slowly start to lose volume in their face, while fine lines and wrinkles begin to appear. Within this age group, men and women are usually in full-time work and often don’t have children dependent on them, so have the disposable income to
spend on themselves. In addition, they’re fully equipped with using
social media and conducting their own online research, so are confident finding safe and suitable practitioners. I expect this trend to continue over the next few years.”
As expected, treatment remains popular within the peri- and postmenopausal age group of those aged 41-50, with 20% saying they have had or would consider treatment in the next 12 months. Dr Samizadeh comments, “This age group can be more cautious of aesthetic procedures; both in terms of spend and safety. They may have seen bad or ‘fake’ results 20+ years ago when techniques weren’t as sophisticated, so fear things going wrong or looking unnatural. They need lots of reassurance to help them part with their hard-earned cash and invest in something that will ultimately boost their confidence!”
Shockingly, 13% of 16-17-year-olds in the UK have had or are considering treatment in the next year. Dr Samizadeh says, “It is terrifying to think that teenagers, whose bodies and facial features are still developing, have undergone an aesthetic procedure. It is important to highlight that since October 2021, it has been illegal to inject botulinum toxin or dermal filler in anyone under the age of 18. Unfortunately, there may be unscrupulous practitioners still offering treatment under the radar; these should of course be reported.”
Significantly, however, 66% of this age group said that the cost of treatment could prevent them from going ahead with it. Dr Samizadeh emphasises, “If any teenager is considering treatment, ensure you speak to a qualified practitioner who will give you thorough advice when you turn 18. Remember, a good practitioner will always say ‘no’ to treatment if they don’t think you’re ready yet.”
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Prioritising health and wellness
We all know that being in optimum health can enhance the results of treatment. Quitting smoking, reducing alcohol intake, upping exercise and looking after your mental health have long been mainstay pieces of advice practitioners share with their patients. But are they
supporting patients through such lifestyle changes? And if so, how are they doing it?
To share best practice, CCR has launched the UK’s first Aesthetic Wellness agenda, curated by Dr Mayoni Gooneratne, who runs a health and wellness arm to her aesthetic clinic called Human Health. The focus here will be on the importance of implementing mental health support in aesthetic clinics, and introducing more wellness-focused services, such as weight management, health supplements, bio-identical hormone replacement therapy and
other ways to improve ageing on a cellular level from the inside out.
Dr Gooneratne says, “Without wellness, we are nothing. What we see and hear in aesthetic clinics is patients unhappy with their skin, but that’s only because they can see something’s not right with it. What they’re not always seeing, and what is really happening, could be lack of sleep, poor diet, stress or other health issues, which should be prioritised before practitioners treat skin. It’s so important to address wellness first and I hope to see this developing over the coming years.”
With the global wellness industry set to be worth US $7 trillion by 2025, we expect this to be big business and a continuing trend over the next few years.
Statistics suggest that of adults who suffer from depression and anxiety, 42% would be more likely than the average adult to consider a procedure in the next year. Dr Gooneratne says, “This is concerning as it suggests that almost half of the people we as clinicians see are worried. These stats also don’t include other mental health conditions, so we have to be aware of those too. I have found that since the COVID-19 pandemic, the majority of my patients have a degree of anxiety; it isn’t always appearance related, but it’s important they see medical aesthetic practitioners who are able to support them appropriately and ethically, which may mean not treating.”
She continues, “I hope these stats don’t rise, and recommend those seeking treatment go to someone who will take the time to discuss any depression or anxiety that you may be suffering with and support you through this – having an aesthetic treatment isn’t the answer.”
CCR is home to the most respected injectable brands in the UK, which will all be demonstrating their latest products and innovations. Here are our highlights:
Botulinum toxin: a new era
Prescription-only wrinkle-relaxing injections are still amongst the most popular aesthetic treatments. For a number of years, a few brands of botulinum toxin have dominated the market.
That’s set to change for the first time in 10 years. We’ve recently seen three new toxins come to market with new preparations and delivery methods. Dr Samizadeh is highly knowledgeable in this field. She says, “This is an interesting area of aesthetics and certainly one to keep an eye on, with big changes expected over the next couple of years. The wider availability of different products could see prices driven down to compete with
other brands and, potentially, better and longer-lasting results as manufacturers up their
research and development to stay relevant.” In the UK, you will need a prescription from an appropriately qualified medical practitioner to have wrinkle-relaxing injections as they are classed as a drug. This means that there are also strict rules on what we can say about them. If you would like to know more, get in touch with Mantlepiece PR (contact details below) who can put you in touch with relevant professionals.